Sunday, January 25, 2009

Participants for Web 2.0 tool Case Study

Steve Gordon, who is a professor at Babson College, is looking for companies who use Web 2.0 as part of their internal research to see if they help innovation. If someone in interested in getting some good press, I know they have been successful in getting written up in Harvard Business Review and other top line publications.

If interested contact Steve directly using the contact info below. Please feel free to forward this to anyone you think might be interested.

Babson College is looking for participants in a Case Study of the impacts of Web 2.0 tools on innovation on companies’ research programs. The cases will initially be used as data for publication in a journal intended for an academic audience interested in information systems and technology, such as the Journal of Information Technology Case and Application Research. When data from a sufficient number of companies has been collected, manuscripts will be written for journals, such as the Sloan Management Review, targeting a management audience. All primary data obtained in this research will be kept strictly confidential in encrypted form unless a waiver of confidentiality is obtained. No manuscript will be submitted for publication without the written approval of all companies referenced in the manuscript. This research is being funded, in part, by the Babson Faculty Research Fund.

Prof Steven Gordon is the principal investigator whose past research has been focused on understanding how information systems can improve the research process. His current project addresses Web 2.0 technologies, including social software. Prof Gordon is planning to do several detailed case studies of innovations (product, service, and process) that are beyond the ideation stage – that is, they are in the later stages of development or have been developed or even brought to market (if a product or service). He is excluding innovations in Web 2.0 and social software so as not to be self-referential. However, software innovation, in general, is of interest.

The initial commitment would be an interview of no more than one hour with the project leader. Then, if it appears useful and if all parties agree, 15 to 20 minute interviews might be held with one or more members of the project team. The interviews will be conducted face to face or by phone, at the discretion of the project leader. The participants can remain confidential if desired. If you are interested in participating, please contact Prof Gordon at the contact information below. Please feel free to forward this to anyone you think is appropriate.

Best regards,

Steven R. Gordon
Professor, Information Technology Management
Babson College, Babson Park, MA 02457
Editor-in-Chief, JITCAR
Tel: 781-239-4571

1 comment:

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